The mission in founding Cherry Willow Apparel is to capture and share the light that is within each of us. I believe deeply that each human on this planet is born with a light that they are meant to shine on the world and that far too many of our lights have been put out by the inaccurate valuation of life in modern society. My goal in interviewing the homeless people I encounter is to help them rediscover that light within by showing them that I care and want to hear their story. So many of us are looking for an opportunity, for someone to believe in us. I believe in them and that in sharing their stories we can help reignite their inner flame. When wearing Cherry Willow Apparel you are showing anyone that sees that you care and you are willing to do what you can to support ending homelessness in the United States. My mission is to help get as many homeless people off the street and into housing as possible. The more people that support Cherry Willow Apparel, the more homeless people we will be able to help. My goal is that Cherry WIllow Apparel becomes a symbol of hope and that homeless people are able to feel proud when they see people on the street representing the brand that is trying to end homelessness. I believe that most people are good people and want to help but they just don’t know how or feel like they can’t make a difference. By wearing Cherry Willow Apparel you are making a difference! Each purchase provides an apparel item to a shelter to assist a homeless person in need. The more people we have supporting the brand the more homeless people we can help! We are all connected and we are all beautiful and by wearing Cherry Willow you show that you see the beauty in all of us!