THE MISSION
The mission in founding Cherry Willow Apparel is to capture and share the light that is within each of us. We believe deeply that each human on this planet is born with a light that they are meant to shine on the world and that far too many of our lights have been put out by the inaccurate valuation of life in modern society. Our goal in interviewing people impacted by homelessness is to help them rediscover that light within by showing them that we care and want to hear their story. So many of us are looking for an opportunity, for someone to believe in us. We believe in them and that in sharing their stories we can help reignite their inner flame. When wearing Cherry Willow Apparel you are showing anyone that sees that you care and you are willing to do what you can to support ending homelessness in the United States.
The mission is to help get as many people impacted by homelessness off the street and into housing as possible. The more people that support Cherry Willow Apparel, the more people we will be able to help. Our goal is that Cherry Willow Apparel becomes a symbol of hope and that people impacted by homelessness are able to feel proud when they see people on the street representing the brand created to support them. We believe that most people are good people and want to help but they just don’t know how or feel like they can’t make a difference. By wearing Cherry Willow Apparel you are making a difference! 10% of every purchase and 60% of all donations supports the unsheltered community and our mission to create housing to end homelessness! We are all connected and we are all beautiful. By wearing Cherry Willow you show that you see the beauty in all of us!
