At Cherry Willow Apparel, our mission is rooted in collaboration, empathy, and action. We believe deeply that each person is born with a light that they are meant to shine on the world, a unique spark of dignity, value, and potential. Too often, society incentivizes us to focus on our differences rather than recognizing we are all in this life together.
We exist to change that story. By working hand-in-hand with communities, nonprofits, and individuals, we strive to help people rediscover their light and share it with the world. Every partnership we form, every story we share, and every shirt we create is part of a collective movement to ensure no one feels invisible.
Building Community, Together
Ending homelessness requires all of us. That’s why Cherry Willow Apparel is more than a brand, it’s a symbol of unconditional love and a call to action. When you wear Cherry Willow, you’re not just wearing clothes, you’re representing commitment, compassion, and community. You’re showing that you believe in people’s potential, and you’re taking a stand for a future where everyone has access to safe housing, support, and opportunity. We believe most people want to help but aren’t sure how. That’s where we come in. By uniting people through wearable advocacy, we create a simple but powerful way for anyone to be part of the solution. Each purchase and donation fuels programs, partnerships, and housing solutions designed to bring stability and dignity back to the lives of those experiencing homelessness.
Our vision is that Cherry Willow Apparel becomes a symbol of unconditional love for all people. For someone living without shelter, seeing our brand represented on the street is a reminder: you are seen, you are valued, and this community stands with you. Every contribution, whether it’s wearing a shirt, volunteering, or sharing someone’s story, helps reignite that light in others. Together, we are proving that change doesn’t come from one person alone, but from a community united in action.
Inspiring Action and Hope
Our vision is that Cherry Willow Apparel becomes a symbol of unconditional love for all people. For someone living without shelter, seeing our brand represented on the street is a reminder: you are seen, you are valued, and this community stands with you. Every contribution, whether it’s wearing a shirt, volunteering, or sharing someone’s story, helps reignite that light in others. Together, we are proving that change doesn’t come from one person alone, but from a community united in action.
How We Create Impact
- 10% of every apparel purchase directly supports programs serving the unsheltered.
- 60% of all donations go toward housing initiatives and resources to help people transition off the streets.
- 80% of the profits from the sale of collaborations with our nonprofit partners go directly to support their mission, helping us multiply our collective impact to ensure resources reach those who need them most.
Joing the Movement
We are all connected, and we are all beautiful. By choosing Cherry Willow Apparel, you’re not only making a difference, you’re inspiring others to take action too. Together, we can transform compassion into lasting change. Together, we can build communities committed to ending homelessness.
